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In September of 2014, Canon Imaging launched a brand, spankin’ new printer — the MAXIFY. As part of their launch strategy, they reached out to a handful of small business influencers to help them get the word out to their communities. I was happy to be a part of a team that included John Jantsch, Barry Moltz, Alexandra Levit and celebrity entrepreneur Barbara Corcoran.
Each month, each of us created content, sponsored by Canon that featured practical strategies and advice on how to become more productive, and efficient; they key message behind the new Canon MAXIFY printer.
But the BEST — and I meant absolute BEST part of this entire campaign was giving away Canon MAXIFY printers to “unsuspecting” small business owners who engaged with my content on DIYMarketers and on my social media channels.
Over the next few weeks, I’m going to be featuring some of the DIYMarketers’ Canon MAXIFY Campaign winners. These “Main Street” business owners really exemplify the Canon Philosophy of “Yours to Make” — that speaks directly to the scrappy DIYMarketer in all of us.