Where to Invest First : SEO or PPC?
Tuesday, May 31, 2016 23:31
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While both of them are vital for any business, regardless of the size, how do you decide where to invest: SEO vs PPC? Of course, your business needs are primary factors that will drive your decision, but it’s worth to regard these guidelines.
1. Clarify your business goals
2. Identify your existing resources
3. SEO as a long-term strategy
4. PPC as a short-term strategy
And finally, determine your budget as to what you can really afford between the two to start with.
