Global Digital Subscription and Download Media Merchandizing Market Growth Till, 2016 – 2020: Research Beam
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Digital Audio/Video Download And Subscription Storefronts Ring Up $12.5 Bil. In ’12. Digital subscription and download media storefront revenue (audio and video) increased 32+% in 2012 to $12.5 billion, concluding a ten-year CAGR run of 52.8%, details a retail sector analytics report by Research Beam.
The report, Digital Subscription and Download Media Merchandizing 2003 – 2015 chronicles the market’s remarkable ascent from a fledgling $271 million business in 2003, with forecasts carried out through 2015, accompanied by annual storefront, service and content category analytics.
Content verticals span music (subscription streaming, song-play and download stores), movies, television, sports, news and entertainment, with U. S.-based brands and their global operations, plus international services with a domestic presence included.
Music download and streaming businesses combine to lead the total market with a 59.8% share, paced by Apple’s iTunes and Amazon stores.
Streaming subscription, song-play and radio services (including Pandora, Rhapsody, Slacker, Sony Music Unlimited, Spotify U.S. and others) produced 7%of music segment retail volume in 2012. Movies and television captured a 38.3% share, led by Netflix, Hulu Plus and iTunes Video stores.
The subscription video category, exhibiting a 10-year CAGR of 106%, has vaulted into prominence, up from a 2.6% total share in 2003, and currently forecast to pull ahead of digital music revenue in the 2016 – 2020 timeframe.
Video services through Coinstar’s Redbox subsidiary in partnership with Verizon are set to launch, while Comcast is poised to deploy XfinityStreampix.
Subscription digital sports packages accounted for a 1.63% share of the total market in 2012, a category that has grown at a 13% CAGR over the past ten years, but also hampered by labor disputes and work stoppages.
Entertainment (primarily Real Networks’ SuperPass video service) held a .3% share, down from a .4% comparable in the prior year.
Digital news subscription services with video as a publishing centerpiece exited the market in 2007, opting to embrace pre/post roll video advertising as the category’s principal in-player monetization play.
Further market expansion is indicated, forecast at rates of 28% in 2013, 24% in 2014 and 21% in 2015.
Research Beam produces investor grade reports spanning digital video, audio, subscription media services, in-stream and digital video advertising, video advertising networks, mobile advertising networks, CDN and integrated video platforms.
Table of Contents
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Executive Summary 1 Subscription and Download Media Market Segments Expand by 32.3% in 2012 to $12.28 Billion 1 Subscription and Download Media Market Revenue: 2003 – 2012 2 Music, Movies/TV Subscriptions and Paid Downloads Capture 97.6% of the 2012 Total Market 3 Subscription and Download Media Share Comparisons: 2003 – 2012 4 The Subscription and Download Media Market has Advanced at a 52.8% CAGR over the Past Ten Years 5 Digital Subscription and Download Media CAGR Comparison: 2003 – 2012 5
Section One 6 Subscription and Download Media Market Gains Ground, Expands by 32.3% in 2012 to $12.28 Billion 6 Subscription and Download Media Market Revenue: 2003 – 2012 6 Digital Media Subscription and Download Revenue by Content Vertical: 2003 – 2012 9 The Subscription and Download Media Market has Advanced at a 52.8% CAGR over the Past Ten Years 10 Digital Subscription and Download Media CAGR Comparison: 2003 – 2012 10 Music, Movies/TV Subscriptions and Paid Downloads Capture 97.6% of the 2012 Total Market 12 Digital Media Subscription and Download Revenue by Content Vertical: 2003-2012 13 A Total Market Worth $23.57 Billion by Year-End 2015 15 Digital Media Subscription and Download Revenue by Content Vertical: 2003-2015 16 Streaming and Download Movies/TV Closing the Market Value Gap with Music 18 Digital Media Subscription and Download Revenue Share by Content Vertical: 2003 – 2015 21 Music Download Revenue Continues to Far Surpass Streaming Subscription Offerings 25
Section Two 27 Sports Subscription Services and Content Offerings: 2003 – 2012 27 Sports Subscription Revenue: 2003 – 2012 27 Sports Subscriptions Have Made up a Declining Share of Total Subscription Revenue Since 2003 30 Modest Revenue Growth Forecast Through 2015 32 Digital Media Subscription and Download Revenue by Content Vertical: 2003 – 2015 33 Sports 2004 34 Streaming Subscription and Download Media Revenue: 2004 35 Sports 2005 37 Streaming Subscription and Download Media Revenue: 2005 38 Sports 2006 40 Streaming Subscription and Download Media Revenue: 2006 41 Sports 2007 43 Streaming Subscription and Download Media Revenue: 2007 44 Sports 2008 46 Streaming Subscription and Download Media Revenue: 2008 47 Sports 2009 49 Streaming Subscription and Download Media Revenue: 2009 50 Sports 2010 52 Streaming Subscription and Download Media Revenue: 2010 53 Sports 2011 55 Streaming Subscription and Download Media Revenue: 2011 56 Sports 2012 58 Streaming Subscription and Download Media Revenue: 2012 59
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