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This is the third in a series of posts looking at developments in China’s digital ancillaries market. Part I is here and part II is here. In this post I comment on the impending online convergence of motion picture production and motion picture distribution in China.
Online giants Baidu, Alibaba and Tencent (collectively, “BAT”) have each recently announced forays into production. Baidu, China’s answer to Google, is even launching a crowd fund with China Film Group. Alibaba too has announced a similar initiative and will also be collaborating with Hengdian World Studios. Then there’s Tencent Movies Plus, said to have seven motion pictures in development. Sure, this is not without some US parallel given Weinstein’s collaboration with Netflix on the “Crouching Tiger” sequel; but the momentum and potential scale are so much greater here in China.
What will this convergence mean for the film industry in China?
In my final post in this series I will look at why developments in China’s copyright law are stimulating growth in digital ancillaries.