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Ben Stroup > Fundraising content should tell the stories behind the numbers
Fundraising content should provide a compelling narrative because there is a story behind every number.
There are a million ways to screw up fundraising copy.
The two most common areas where people fail are numbers and story.
People give to people. Numbers can build confidence and trust, but numbers alone will only take you so far.
Just as much as it is wrong to make an ask without data, it is also wrong to make an ask without a story that shapes the context for the data and provides a compelling reason for the donor to respond.
The truth is, it’s always a great meta-narrative that will always close the deal. (Hint: Will the story you tell make your donor the hero?)
What do the results of your fundraising efforts say about the success of your storytelling?
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Books by Ben Stroup
About Ben Stroup
Ben Stroup is a self-professed content activist. He is senior vice president for fundraising communications at Pursuant. He writes and speaks about leadership, technology, communications, marketing, and fundraising and believes content should move people to action. Ben has written more than 30 books and eBooks, many of them collaborations with key leaders and organizations. He lives, along with his wife and two young boys, in the Nashville, Tennessee area.
Connect with Ben via email, Twitter, and Google+.
Find great books and resources from Ben on Amazon.
