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Your church should be planning for this “big day” on the church communications calendar. There are 3 communication failures that we see regularly as churches plan to invite the community to their Easter services.
We’re told that Easter Season is the most effective time to invite an unchurched person to visit! So we better get it right. Armed with an Easter flyer, we start to invite. People are polite and they think “isn’t that nice” and inside their heads they’re expecting friendship. But the bait and switch happens and moments into the service, they realize they’ve been duped.
How can we stop this? It’s all in effective Church Communication.
Here’s 3 failures that happen at Easter:
Let’s stop burning bridges by having people feel duped when they come to our services. They’ll be more apt to say “yes” for another service.
This post originally appeared on Mark’s blog.
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About Mark MacDonald
Mark MacDonald, Senior Brand Strategist for BeKnownForSomething, practices a teacher’s heart, assisting churches across the country to understand who they are. His revealing process converts internally-focused vision statements into a practical positioning that helps shape effective church communications in a digital hub (web, social media, email). Mark wants the local church to become “known for something” relevant and compelling to their communities!
For almost 3 decades, Mark has won communication’s awards and led conferences throughout United States and Canada. He climbed to the position of Senior Creative Director at one of eastern Canada’s largest ad agencies; and now for over 14 years has been working with churches and ministries at BeKnownForSomething.com.
Mark’s active in the teaching ministry at Calvary Baptist Church (Winston-Salem, North Carolina) with his wife of 24 years, Tammy, and his 2 college-aged sons, Isaac and Josh.