In modern conspiracy theory, there is this notion of predictive programming or the idea that through mass media we as a civilization are being prepared to accept certain ideas, memes or ideology. In its purest form predictive programming would be something like a series of films being made which team us, through symbolism and content, that algae is our next food source. Several years later algae starts to show up on the shelf at the grocery store and having seen it so much is mass media we as a culture accept it as a food source and consume it.