More Stealth Inflation as Maker’s Mark Slashes Alcohol Content
by Michael Krieger
Liberty Blitzkrieg
They just ain’t making Maker’s like they used to. According to company, an apparent bourbon shortage has besieged the company leaving it no choice but to cut the alcohol content of their booze from 45% to 42%.
I’m sorry, but this excuse reeks of marketing spin. What manufacturer decides to dilute their product when they face high demand, rather than just raise the price by 3% and keep the quality intact? In a world where horse meat is increasingly finding its way into “all beef” product, where biotech salmon is soon to hit the streets and where Subway’s foot long sandwiches are less than 12 inches, I’d be willing to bet this is simply just another case of good old fashioned stealth inflation.
From the UK’s Daily Mail:
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2013-02-11 13:46:23
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