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Millennials With Money Revisited
Sunday, January 10, 2016 7:03
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from the Philadelphia Fed
– this post authored by Susan Herbst-Murphy and Greg Weed
“Millennials with Money: A New Look at Who Uses GPR Prepaid Cards”, a paper based on findings and insights from the prepaid card section of the 2013 Phoenix Marketing International (Phoenix) Consumer Payments Monitor, was published in September 2014. Among the research findings included in the paper was the discovery of a “power user” group of young, banked, middle- to upper-income general purpose reloadable (GPR) prepaid cardholders who were challenging certain preconceptions of GPR prepaid cards as a product for low-income and unbanked consumers.
Source: http://econintersect.com/pages/contributors/contributor.php?post=201601100701
