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By Ivan Dimitrijevic
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3 Best Looking Typographies in a Web-Site

Saturday, November 10, 2012 23:32
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(Before It's News)

Everything you need to know about Search Engine Optimization, PPC advertising, Social Media Marketing, Conversion Rates, Affiliate Marketing, through Google Plus Optimization, along with full Writing and Blogging tips, including: SEO Copywriting, Article and E-book Writing as well as Guest Blogging enchanted with Graphic & Web Design, Video Editing along with Web Development.

A web-site, in general, represents a group of various texts and media, as well as other features (like sliders, comment boxes, etc.) that are used as a marketing device for any sort of company. Of course there are web-sites that are not used to promote anything, but the number of these sorts of web sites is significantly smaller than the number of those that are used for promotional purposes. In plain words, a web-site should describe a particular business in every way. So, because nowadays more and more people are starting to use the internet to search for any kind of information, it is important for any kind of company to take special care when creating a web-site. Today, when, for example, a teenage girl wants to purchase clothes, she will look up the offers that exist on the internet before even entering the shop itself. She will start browsing the offers when she sees a good looking and well organized web-site. The conclusion is that any kind of business should pay attention to what their web-site should look like and how it should be organized depending on the business itself. Also, it is important to keep up with the development of web-design which is happening rapidly (as is everything that is related to computer technology).

Web-designers are introducing more and more new ideas as time passes. In the “old” days they could only use images to attract the attention of the visitor. Today, after using all the up-to-date technologies and various advanced techniques, the emphasis can finally be given to the other, most important part of the web-site, which is text. The appearance of the text depends on the type of font used to type it, naturally, but nowadays, there are several unique and interesting typefaces that are used for the appearance of the text, apart from headings, footings, font sizes, etc. This way, a more visible hierarchy of the content can be achieved. Also, the pages load more quickly, since a piece of text carries a significantly smaller amount of information than any sort of picture. Today, there are a large number of fonts that a web-designer can download, install and use. Of course, he or she has to keep in mind that, the selected font has to be in tune with the whole design.

In the following text there is a list of 3 best looking web-sites, in this writer’s opinion, where the web-designers used a good looking font that, when it is merged with other media surrounding it, creates a very good looking web-site.

  1. Kinetic V5 (http://www.kinetic.com.sg/main.html)

 

This is a perfect example to see a great variety of fonts used in a good way. This is an on-line magazine, and the picture above is just the list of headlines. If one visits this web-site, he or she will see many kinds of fonts in any of the 6 articles present in this first issue of the magazine, and they are all very good looking and chosen to, in a way, match the articles and their content. This kind of web-site was created for the purpose of entertaining the visitors.

  1. Wigola (http://wigolia.com/)

 

This is a perfect example on how a plain and ordinary font can, if used properly, create a good looking and effective web-site. A web-designer has to pay attention to this, because, sometimes, very strange and incomprehensive fonts can be confusing for the visitor. This is a serious web-site that is used to advertise a school that works with all sorts of web-designing techniques. The fact that they chose this kind of text says a lot about how it is not important to have flashy font types in order to have a good looking web site.

  1. Listok Café (http://listok-cafe.ru/)

 

This is a web-site created for a Russian café. The font used here is very unique. The “happy” tone of the font and the good look of the web-site in general indicate that this café is a good one. By looking at it a person can come to the conclusion that if he or she goes there, that person will enjoy the order and the service.

To conclude, if anyone owns any kind of business, he or she should know that, in order to keep up with the competition, the web-site that advertises that business has to represent it in the best of ways. The font of the text present in the web-site has to be used so that, when the potential customer visits the web-site, he or she knows where to look for what he or she wants to find out. This can sometimes be a very long and hard process for the designer, but when done properly, it will pay off immediately and in the long run as well.

http://www.ivandimitrijevic.com/blog/



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