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Microsoft Reportedly Working On Its Own Smartphone
According to a (paywalled) report in the Wall Street Journal, Microsoft is experimenting with its own smartphone design. Officials at some of Microsoft’s parts suppliers, who declined to be named, said the Redmond, Wash.-based company is testing a smartphone design but isn’t sure if a product will go into mass production.” The article continues: “If Microsoft pushes ahead with its mobile phone, it would underscore how far Microsoft has moved away from its long-standing practice of making software and leaving decisions about design, features and marketing of the computing hardware to partners such as Hewlett-Packard or Samsung Electronics. … As it does so, Microsoft pulls from a modified playbook of Apple—whose hardware-plus-software approach Microsoft officials long have scorned. … Smartphones running Microsoft’s two-year-old Windows Phone operating software for cellphones haven’t sold well, and Microsoft may want to leave itself an option to test whether its own phone would spur sales.
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2012-11-03 01:40:32
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