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Ask for Evidence – Negative Claims

Wednesday, May 1, 2013 5:56
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(Before It's News)

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Sense About Science broadcast plenty of sense:

VoYS is calling on supermarkets to put evidence at the heart of their policies. Members of VoYS have been asking supermarkets for evidence behind claims and policies such as ‘no GM’, ‘no parabens’ and ‘no MSG’ – ‘negative claims’.

The supermarkets were asked to give reasons for advertising products as “free from” these substances. Without exception, those supermarkets which responded did not provide evidence of health effects. Instead they blamed customer concerns. In response, VoYS has written an open letter to ten supermarket CEOs, calling on supermarkets to stop misleading customers about health risks.
Supermarkets seriously misinforming customers about health risks

VoYS accuses the supermarkets of playing on unfounded fears about health effects from GM, MSG, parabens and aspartame. The rumoured health effects are not supported by scientific evidence, and excluding these substances does not provide a health benefit. VoYS says that the supermarkets know there is no evidence and the negative claims are cynical marketing. See further comments about this campaign….

Continues @ Ask for Evidence – Negative Claims · Sense about Science:



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