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General Mills Turns To 'Raja Of The Country Of World Peace' To Certify Its Costlier, Non-GMO Cheerios
Sunday, March 16, 2014 23:53
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Drew Kershen and Alan McHughan at Forbes:
Recently, cereal makers General Mills GIS -2.43% and Post announced that they had reformulated their flagship brands (Cheerios and Grape Nuts, respectively) to avoid genetically-modified (GMO) ingredients. Cheerios will henceforth state “Not made with genetically modified ingredients.” A box of Grape Nuts sports the “Non-GMO Verified” logo.
Curiously, General Mills and Post did not simply introduce an additional version of Cheerios and Grape Nuts to attract GMO-wary consumers, but killed off the original flagship brands, thus alienating brand-loyal consumers of the popular cereals. These reliable customers, estimated at 75% or more, must now bear several novel and undesirable consequences…
Source: http://gmopundit.blogspot.com/2014/03/general-mills-turns-to-raja-of-country.html
