Prince Ea Deforestation: Sorry… Or Not. It’s Up to Us

St. Louis-based rapper Prince Ea is an artist that understands the power of narrative to propel change. As of this writing, his Earth Day video has been viewed more than 33 million times on Facebook alone. His rapped words cut like a knife. Unless we choose to ignore then, we are obliged to make a choice.

Inspired by a recent trip to Kenya and the Democratic Republic of the Congo to see firsthand the ravages of tropical deforestation, Prince Ea offers an apology to future generations left with a wasted, barren and treeless world.

But in the end he refuses to apologize because that doesn’t have to be the world we leave behind. We have a choice.

“You know what…I’m not sorry. This future, I do not accept it. Because an error does not become a mistake until you refuse to correct it. We can redirect this.”

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