(Before It's News)
…the fact that some of the most popular and most passionately held ideas throughout history are also some of the least testable ones becomes less paradoxical. They are popular and retain their popularity because they are also unfalsifiable (e.g., Freud, 1927; Kay, Gaucher, McGregor, & Nash, 2010; Vail et al., 2010). Compared to beliefs with clearly and easily falsifiable attributes, beliefs that include unfalsifiable elements—whether spiritual or political—may be much more attractive to people, psychologically, insofar as they can never be “taken away.”
Friesen, J. P., Campbell, T. H., & Kay, A. C. (2015). The psychological advantage of unfalsifiability: The appeal of untestable religious and political ideologies. Journal of personality and social psychology, 108(3), 515.
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Source:
http://gmopundit.blogspot.com/2017/04/the-psychological-advantage-of.html