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Fox Business Network’s Lou Dobbs Tonight Defeats CNBC’s The Kudlow Report for the Third Quarter
Stocks on Wall Street has been covering this story since the beginning and once again Fox Business Network’s, Lou Dobbs Tonight, continues to maintain its lead in rating rivalry over CNBC’s The Kudlow Report.
FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the entire third quarter of 2012 as well as the month of September, according to Nielsen Media Research. The victory marks the first quarterly win for the 7 PM/ET program anchored by Lou Dobbs since launching in March of 2011.
From July through September, Dobbs averaged an 11 percent advantage over CNBC with 41,000 viewers in the demo to Larry Kudlow’s 37,000. In total viewers, Dobbs earned 141,000, just 11 percent shy of Kudlow’s 159,000. For the month of September, Dobbs pulled a 33 percent lead in the demo with 44,000 to Kudlow’s 33,000 and came within 5 percent of CNBC’s 7 PM/ET viewership with 146,000 to Kudlow’s 153,000.
Currently available in roughly two-thirds of the households as CNBC, this is the first time FBN has notched a quarterly ratings win in the advertiser friendly demo. Dobbs achieved his first monthly ratings win in the demo this past July with a 10 percent lead over CNBC.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York–the business capital of the world–FBN launched in October 2007 under the leadership of FOX News Chairman & CEO Roger Ailes and is now available in more than 60 million homes in major markets across the United States. Owned by News Corp, the network has bureaus in Chicago, Los Angeles, Washington, DC and London.
What does this mean for the future of CNBC? Are they losing faith in The Kudlow Report? Will Fox Business Network ever top CNBC as #1 Financial News Network?
This is big news and something Stocks on Wall Street has been closely following throughout the past several months. It started at first when we noticed new tactics being employed by CNBC to try and defeat Lou Dobbs and win the ratings war. To find out more about what we were talking about read: Lou Dobbs vs Larry Kudlow: CNBC’s New Weapon to Try to Win the Ratings War
Next it then came apparent that CNBC was continuing to struggle losing market-share to FOX Business Network while seeing a steep drop in their overall ratings. Read our article to find out more: Are Recent Ratings Drops Going to Demise Your Favorite CNBC Anchors?
The most recent of the CNBC problems came from Mad Money’s own Jim Cramer and his past and present flip-flopping tendencies on investments that have taken huge hits after Cramer recommend investors it was a Great Buy. To find out more about what we are talking about, read: Jim Cramer Flip-Flops Again, This Time De-friending Facebook After Urging Investors it Was a Great Buy
This just proves once again that CNBC is slowly heading in a downward spiral. While still dominating the financial media world they are slowly losing market-share and a hold of significant placements. Will they be able to re-write the ship or is it time for someone to dethrone them from the top?
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2012-10-06 02:03:51
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