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Shares in pizza behemoth Domino’s Pizza Inc (NYSE: DPZ, LON:DOM) nudged higher in New York as reports emerged of it startinbg to use robots to deliver in Europe.
Domino’s Pizza Enterprises is partnering with start-up firm Starship Technologies, a firm building a fleet of autonomous robots designed to deliver goods locally.
The trial will begin in Hamburg, Germany, part of the joint effort.
Domino’s Pizza Enterprises is the largest franchisee of the massive brand, completing hundreds of thousands of deliveries every day.
Domino’s Robotic Unit (DRU) will oversee the partnership, after testing both ground and air based solutions last year, it was reported.
Last year it was reported that a similar delivery method was being used in New Zealand.
Initially, the robots will only be available within a mile of certain locations.
Domino’s chief executive Don Meij said that demand for deliveries would ultimately outpace the supply of deliverers, which is why such machines were needed.
“With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this.”
Shared nudged 0.09% higher at $185.05 each.
Story by ProactiveInvestors