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Report on Consumer and Market Insights: Dairy Market in India
Summary
Consumer and Market Insights: Dairy Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
- The Dairy market in India will register high growth in sales during 2014-2019
- A large working population with increased disposable income means the Dairy & Soy market in India will register high growth in sales during 2014-2019
- Young adults account for almost a third of the Dairy & Soy market in India, though they re per capita consumption rates are low, highlighting an opportunity for brands and retailers
- Consumers want Dairy & Soy products that meet age-specific needs. Nutritional information and levels of calcium, fat, or the use of probiotics should feature prominently on product packs and advertizing
Synopsis
Consumer and Market Insights: Dairy Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
