Online:
Visits:
Stories:
Profile image
By City Farmer News (Reporter)
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Thesis: Business models in urban agriculture

Tuesday, July 7, 2015 6:10
% of readers think this story is Fact. Add your two cents.

(Before It's News)

wagroofPhoto by By Shuang Liu

Great diversity in their business operations was found among the 46 projects.

By Shuang Liu
Master thesis – Rural Sociology
for degree of the Master in Organic Agriculture at Wageningen University, The Netherlands
Via the blog of Han Wiskerke
Prof.dr.ir. J.S.C. Wiskerke
Professor and Chair of Rural Sociology
Feb 2015

Excerpt:

In this research, I took urban agriculture as a revenue generating and job creation activity by focusing on more market-oriented projects. I tried to describe individual urban agriculture business operations under the framework of the business model. An online questionnaire was distributed worldwide followed with statistical analysis. The questionnaire was designed using nine business building blocks from Business Model Canvas. Based on the reported business characteristics, a cluster analysis was performed in order to find patterns underlying the diversity of their businesses. In total 46 respondents from 18 countries across 6 continents completed the questionnaire and as sucht contributed to the results of my thesis.

Great diversity in their business operations was found among the 46 projects. Various projects produce a wide range of products and conduct activities for diverse functions. They also manage different relationship with their customers and clients. Distinctions were also found between continents and projects with different purposes. All this heterogeneity brings challenges to describe and understand urban agriculture business. Thus an exploratory cluster analysis was adopted in order to simplify the diversity.

Read the complete thesis here.



Source: http://www.cityfarmer.info/2015/07/07/thesis-business-models-in-urban-agriculture/

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.