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Thesis: Business models in urban agriculture
Photo by By Shuang Liu
Great diversity in their business operations was found among the 46 projects.
By Shuang Liu
Master thesis – Rural Sociology
for degree of the Master in Organic Agriculture at Wageningen University, The Netherlands
Via the blog of Han Wiskerke
Prof.dr.ir. J.S.C. Wiskerke
Professor and Chair of Rural Sociology
Feb 2015
Excerpt:
In this research, I took urban agriculture as a revenue generating and job creation activity by focusing on more market-oriented projects. I tried to describe individual urban agriculture business operations under the framework of the business model. An online questionnaire was distributed worldwide followed with statistical analysis. The questionnaire was designed using nine business building blocks from Business Model Canvas. Based on the reported business characteristics, a cluster analysis was performed in order to find patterns underlying the diversity of their businesses. In total 46 respondents from 18 countries across 6 continents completed the questionnaire and as sucht contributed to the results of my thesis.
Great diversity in their business operations was found among the 46 projects. Various projects produce a wide range of products and conduct activities for diverse functions. They also manage different relationship with their customers and clients. Distinctions were also found between continents and projects with different purposes. All this heterogeneity brings challenges to describe and understand urban agriculture business. Thus an exploratory cluster analysis was adopted in order to simplify the diversity.
Read the complete thesis here.
Source: http://www.cityfarmer.info/2015/07/07/thesis-business-models-in-urban-agriculture/
