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Can Toyota’s New Tundra Challenge the Ford F-150 and Chevy Silverado?
Back in February, Toyota Motor (NYSE: TM ) unveiled the third generation of its Tundra full-size pickup, which will make its debut in September for the 2014 model year. Let’s take a look at how it might stack up against similar offerings from the big names in Detroit.
While Toyota has become a force to be reckoned with in the U.S. car market over the past few decades, it’s had much more trouble breaking into the full-size pickup segment. Ford (NYSE: F ) has been the segment leader for a long time with its F-150 pickup, and General Motors (NYSE: GM ) is a strong second with its Chevy Silverado. (If you include the Silverado’s twin, the GMC Sierra, GM’s total market share in the segment is similar to Ford’s.) Chrysler Group lags well behind Ford and GM in terms of market share, but its Ram pickups still have the No. 3 market share spot locked up.
