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There’s no denying it. We live in an aesthetically driven world…so much so that even the sight of a browning apple can turn us off. Orkanagan Specialty Fruits, a Canadian-based company, has tapped in to our obsession with looks and created an apple that does not brown. Dubbed “Artic” apples, Orkanagan hopes to lure in parents who are looking for a more appealing apple with which to tempt their toddlers. Okanagan’s president, Neal Carter, is confident that food service companies will jump on board both for cost effectiveness and consumer appeal. To keep them looking fresh, apple slices are typically sprayed with an antioxidant chemical like calcium ascorbate—a treatment that costs food service companies 35-40% of expenses. A genetically engineered non-browning apple, on the other hand, could cut costs by 30%.