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Call it a marketing gimmick or a revolutionary eco-food movement, but Chipotle is well on its way to becoming the first fast food or casual restaurant to offer completely GMO-free fare. According to a new statement, the restaurant’s coming price hike is with good reason—to supply American consumers with good food free of GMOs.
“It has been nearly three years since our last company-wide price increase, and while we want to remain accessible to our customers, we are at a point where we need to pass along these rapidly rising food costs,” said CFO Jack Hartung to Food Business News.
The company expects to increase prices based on store locations and competition, estimating increases will be “on average somewhere in the mid-single digits.”