Chinese Smartphone Market Development, 4Q 2015 – New Report Published
As of the third quarter of 2015, the number of China’s mobile phone subscribers topped 1.3 billion, with the adoption of 3G/4G services reaching 57.6%. There were 102.6 million smartphones shipped in the quarter. When it comes to performance of individual brands in China, Huawei and Xiaomi continued to stage the best performance while Apple maintained around 10% market share. Sales of Samsung and Lenovo, however, continued to slide further. This report examines the development of the Chinese smartphone market during the third and fourth quarter of 2015 from the perspective of telecom operators and smartphone branded vendors.
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List of Topics Covered in Report
-Development of the Chinese mobile communications market, touching on recent development highlights of China Mobile, China Telecom, China Unicom as well as their product and market strategies
-Recent quarter review of subscriber base of aforementioned three major operators, underscoring development and penetration rate of 3G/4G subscriber base
-Recent quarter review of Chinese mobile phone market volume and market share by major branded vendors
-Recent development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi and includes the detailed analysis of their product and channel strategies in the Chinese market
-Portfolios of smartphones launched by major Chinese smartphone branded vendors in the fourth quarter of 2015
Key Manufacturer of Mobile - Analysis Covered in the Report
Apple
China Mobile
China Telecom
China Unicom
Gionee
Google
Hisilicon
HTC
Huawei
JD.com
K-Touch
Lenovo
MediaTek
Meizu
Motorola
Oppo
Qualcomm
Samsung
Spreadtrum
Suning
Taobao
Tmall
Valve
Xiaomi
ZTE
ZU
Table of Content – An Overview
1. Development of the Chinese Mobile Communications Market
1.1 China Mobile
1.2 China Telecom
1.3 China Unicom
2. Development of the Chinese Smartphone Market and Major Players
2.1 Samsung
2.2 Apple
2.3 Lenovo
2.4 Huawei
2.5 Xiaomi
2.6 HTC
3. Development of Major Chinese Smartphone vendors
Appendix
Glossary of Terms
List of Companies
List of Tables
Table 1: Smartphones Launched by Chinese Branded Vendors in 4Q 2015
List of Figures
Figure 1: Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 – 3Q 2015
Figure 2: Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom and China Telecom, 1Q 2013 – 3Q 2015
Figure 3: Chinese Smartphone Market Volume, 1Q 2013 – 3Q 2015
Figure 4: Chinese Smartphone Market Share by Branded Vendor, 1Q 2013 – 3Q 2015
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