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According to the Global IT spending by Online Service and Application Market 2016-2020 report, tourists use smartphones, tablets, and connected devices for travel booking, smart assistance, social media postings, and blogging. OTAs provide mobile phone applications to customers for travel management. Widespread adoption of in-app advertisements requires technologies such as Google Ad Word, which results in travel companies to invest in application development software and services. To achieve better customer satisfaction, a large number of enterprises are significantly investing in developing mobile phone features that are user-friendly and offer advanced features.
Commenting on the report, an analyst said: “In-app payment systems through digital wallets have replaced cash payment systems for cab riders as they allow convenient payment modes for customers. The increase in user base for mobile applications has changed the payment system for cab aggregators significantly. Money can be loaded in digital wallets, and the service charge is automatically deducted at the destination point without the need for the two-way authentication process.”
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The analysts forecast global IT spending by online service and application market to grow at a CAGR of 20% during the period 2016-2020.
Global IT spending by Online Service and Application Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors