Top 10 Successful Twitter Campaigns
Every business wants its brand or product trending on Twitter. Hashtag campaigns are one of the best waysto promote your business using social media. Here are 10 examples of successful and innovative campaigns on Twitter.
10. Domino’s Pizza UK #letsdolunch
Time and Frito Lay can attest to the fact that requesting consumer feedback on the Internet may not always lead to desirable results. But, when Domino’s Pizza decided to launch an online suggestion box called Think Oven with the promise of awarding the best idea generators, consumers scrambled to give their feedback and reap the benefits. The public felt free to offer their opinions on everything from Domino’s uniforms to pizzatoppings. Critics stated that this was a risky, but wise business decision for both marketing and operating reasons. By using social media, Domino’s created a way to get to the heart of consumer interests and improve itself while decreasing its marketing costs as well.
So what did they actually? Domino’s Pizza UK ran a nationwide campaign on March 5th, 2012, promising to cut the price of their pepperoni by 0.01p every single time that someone tweeted #letsdolunch between the hours of 9am and 11am. 85,000 tweets later the price dropped from £15.99 to £7.74. The discount was only offered between 11am and 3pm.
9. TwitterScrabble
What could possibly beat the success of Word War? Maybe it is the the drawing app, DrawSomething, based on the principles of Wordfeud, or could it be this new exciting campaign for the new Scrabble Trickster. In order to promote the new Scrabble Trickster board game, Scrabble challenged contestants to write the highest scoring tweet from a randomly generated selection of 100 characters. The winner each day was awarded with a Scrabble Trickster board.
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You can play TwitterScrabble here.
8. American Airlines AAdvantage #Deal30
To celebrate the 30th anniversary of it’s AAdvantage loyalty programme, American Airlines ran the “Tweet to Win 30k Miles” competition. The Twitter contest was just of a larger campaign, called “Deal 30,” which involved 30 partner deals and promotions over a 30 weekday period. The AAdvantage team created a microsite that promoted a new daily partner deal or promotion — the Twitter contest occurred on the fourth day of the promotion. Participants had to register their AAdvantage number on a microsite, tweet the #Deal30 hashtag and follow the @AAdvantage account to enter for a chance to win 30,000 AAdvantage miles.
Within one week, the microsite’s bit.ly link garnered almost 18,000 clicks via Twitter, and the @AAdvantage Twitter account experienced a 70% increase in followers. And overall, retweets on Twitter increased 43% and the Deal 30 microsite gained more than 27,000 entries.
