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Media Coup: Drudge Poised To Overtake CNN
10 publishers account for half of all online news
WND
CHERYL CHUMLEY
Matt Drudge
A report that looks at where online news readers go for their daily scoops shows Matt Drudge, who operates the popular headline aggregation site that’s a must-read for many of both political camps, is gaining big on massive media organizations like NBC and even CNN.
The latter, specifically, might want to take notice. CNN has spent the last few years loudly proclaiming its dominance in the news market, even as competitors like Fox News – and now, Drudge – have gained steam.
MediaPost, in its “10 Publishers Account for Half of All Online News,” cited SimilarWeb and found “the top 10 publishers, together owning around 60 news sites, account for 47 percent of total online traffic to news content last year, with the next biggest 140 publishers accounting for most of the other half.”
And what are those big name sites?
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MSN, which owns MSN.com, drew the largest share of news readers, with 27 billion combined page views last year, on both mobile and desktop devices. Disney Media Networks, owner of ESPN and ABC News, came in second with 25.9 billion page views.
The numbers dramatically dropped from there.
Time Warner, owner of CNN and the sports-based Bleacher Report, came in with 14.8 billion; Yahoo, with 10.3 billion; and Time, Inc., with 10.2 billion.
This is where Drudge and his famous Drudge Report enter.
Reposted with permission
