Descriptive analytics market is expected to grow at a CAGR of 18.2% during the period 2016–2022
Over the past few years, there is a drastic increase in the volume of data due to increasing adoption of digital technology, big data, and advanced technologies in all the industries. The enterprises are aggressively moving towards adoption of analytics techniques to analyse structured and unstructured data and get the valuable insights to make better decisions. The descriptive analytics provides valuable information about the past business failure or success. These insights help the business to make better business plans and make success in the future business. The descriptive analytics tools are being widely adopted in all the industry sectors and are the primary elements in analytics tree.
The increasing adoption of digital technologies, the need of analytics, increasing return on investments (ROI), and a huge amount of data creation have led the organizations to adopt descriptive analytics. The descriptive analytics market is expected to grow at a CAGR of 18.2% during the period 2016–2022.
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The descriptive analytics market is analyzed based on verticals and regions. Verticals include BFSI, Retail & Consumer Goods, and Healthcare, Telecom and Energy & Utilities and others. Globally, BFSI and Retail verticals are set to be the major verticals and are contributing more than 42% of the market share in 2016 and Healthcare industry is set to be the emerging market in the next six to seven years. In addition, customer analytics and risk analytics are expected to outperform for analytics market growth in every industry sector followed by financial analytics and sales & marketing analytics.
Regions covered are North America, Latin America, Western Europe, Central Eastern Europe, Asia Pacific, and Latin America. North America is set to be the leading region for the descriptive analytics market growth followed by Western Europe. The increasing spending on advance technologies, digital technologies, Internet of Things (IoT) are few major drivers expected to support the descriptive analytics market.
The report also helps in getting complete picture (vertical market opportunity, regional market opportunity, challenges, current market trends, future market trends, evolution, technology road map, etc.) of the descriptive analytics.
The key players covered in the report are IBM, Oracle, Dell, Accenture, TCS, Infosys, SAP, Microsoft, etc.
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Vendor Profiles
12.1 IBM Corp.
12.1.1 Overview
12.1.2 Business unit
12.1.2.1 Geographic Revenue
12.1.3 Recent Developments
12.1.4 Business focus
12.1.5 SWOT analysis
12.1.6 Business Strategies
12.2 Hewlett-Packard Co.
12.2.1 Overview
12.2.2 Business Unit
12.2.3 Geographic Revenue
12.2.4 Recent Developments
12.2.5 Business Focus
12.2.6 SWOT Analysis
12.2.7 Business Strategy
12.3 Oracle Corp.
12.3.1 Overview
12.3.2 Business Unit
12.3.3 Geographic Revenue
12.3.4 Recent Developments
12.3.5 Business Focus
12.3.6 SWOT Analysis
12.3.7 Business Strategy
12.4 Dell Inc.
12.4.1 Overview
12.4.2 Business Unit
12.4.3 Geographic Revenue
12.4.4 Recent Developments
12.4.5 Business Focus
12.4.6 SWOT Analysis
12.4.7 Business Strategy
12.5 EMC Corp.
12.5.1 Overview
12.5.2 Business Unit
12.5.3 Geographic Revenues
12.5.4 Recent Developments
12.5.5 Business Focus
12.5.6 SWOT Analysis
12.5.7 Business Strategy
12.6 Accenture Plc.
12.6.1 Overview
12.6.2 Business Unit
12.6.3 Geographic Revenue
12.6.4 Recent Developments
12.6.5 Business Focus
12.6.6 SWOT Analysis
12.6.7 Business Strategy
12.7 Tata Consultancy Services Limited
12.7.1 Overview
12.7.2 Business Unit
12.7.3 Geographic Revenue
12.7.4 Recent Developments
12.7.5 Business Focus
12.7.6 SWOT Analysis
12.7.7 Business Strategy
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