Social Media Messaging Market 2016 Opportunities, Challenges, Strategies & Forecasts
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in China owns WeChat. This dominates the messaging market. Chat apps are widely used for shopping in China. They make consumer goods more available. In the U.S, Americans have access to brick-and-mortar shopping options.
Tencent Holdings Ltd provides Internet value-added services, mobile services, online advertising, and e-Commerce transactions services to users in the People’s Republic of China. WeChat is used by 500,000 people to connect. WeChat is available for iOS and Android. It supports a group chat conversation. Twitter WeChat broadcast messages mimics a basic function of digital messaging, allowing broadcast of a single message to a group capability.
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Facebook as a social media platform has benefitted from embracing the mobile revolution in user adoption. The smart phone can do everything. Tablets and cell phones have replaced PCs. Messaging is the preferred medium of the smart phone.
KakaoTalk was the number one social media messaging app when measuring the number of sessions. Sessions refers to usage, opening and engaging with the app. Topping the list with 55 sessions, the KakaoTalk app was shown to be used 1.5~7 times more than the other five messaging apps on the top 10 list. These results are significant. Message platforms are the most used apps globally. KakaoTalk is the most frequently visited and heavily replied on app per user, proving its potential to be one of the most influential services among its users.
KakaoTalk has already transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
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Facebook Messenger implements texting via the smartphone data plan. It bypasses the need to pay for each text. Users do not have to pay for every message. Facebook Messenger works with the data plan. Messenger works after the users sign in to Facebook.
Social media messaging supports the sharing of information. Social media messaging companies enable marketers to display advertising, and provide development platforms for application developers. Social media messaging companies compete to attract, engage, and retain people who use a digital screen to share information. The aim is to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with products.
According to Susan Eustis, lead author of the study, “Users of social media messaging platforms are delighted with the effectiveness of texting. It works in real time, but without the interruptions created by a voice call. Building more functionality on the messaging platform will achieve key milestone in telecommunications. The platforms are evolving an e-commerce component.
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