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Why Do Voters Believe Obvious Lies?
Volunteers Believed Obama Was Muslim or McCain Senile if They Were Perceived as Different.
We humans are a strange sort. We picture ourselves as the smartest animals on the planet, guided more by reason and critical thinking than impulse. But then why, many scientists continue to ask, do we so often believe in nonsense?
Instead of looking for what's good in our fellow travelers, we tend too often to look for what's bad. And in these days of instant global communications, easily accessible to the masses, lies and smears can spread at warp speed.
Nowhere is that more obvious than in the political arena. It's curious that we elect those who must guide our collective destinies not on the basis of who we like, or who we trust, but who we dislike the least. No wonder smear campaigns often work, because so many are so willing to believe the worst about someone, even in the total absence of evidence.
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