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The Story Behind Obama’s Social Media Record-Breaking Photo Hugging Michelle
(Twitter)
Barack Obama hugging his wife at his last campaign stop, a photo that went viral, with more than 800,000 retweets. The social media team behind Obama’s official accounts threw up the photo, after being up since 4 or 5am, in the night after Obama won, closed the computer and went to a victory party, and didn’t know about how viral it went until the next morning.
“One of my team members remembered an amazing photo of the president and first lady hugging at the president’s last campaign rally in Des Moines,” Laura Olin, social media strategist for Obama’s Twitter and other social media, told Tumblr Storyboard. ”It’s this really beautiful photo at night — the only thing was that Michelle was facing forward and the president was facing away from the camera, So my boss, Teddy Goff, made the very good point that we should see the president’s face. I remembered that our campaign photographer had taken a series of really great hug photographs at another Iowa rally, in the summer, and I went to our photo editor and she was like “Yes!” She found the photo, I wrote a couple captions, we went with ‘Four more years,’ they called Iowa, I hit post, and then I closed my laptop and we jetted to the victory party.”
The photo is good for the most liked ever on Facebook, with over 4.5 million likes, according to the Daily Beast, which co-interviewed Olin with TS.
Since Obama’s relection, Olin and a small team are still at the Chicago headquarters for “a wind-down.”
After that, asks Daily Beast?
”I know that I’m moving to Brooklyn and getting a dog, so, those are two things on the list,” said Olin.
