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Specialty Medical Practices: Reignite inbound referrals and regain previously lost revenue
San Antonio, TX (MMD Newswire) April 12, 2016 — TIER Marketing, LLC officially launches their “1st Engage” campaign service that will subside referral woes that Specialty Practices encounter in today’s local market by reigniting traditional trust and rapport at hundreds of PCP clinics. An additional benefit, by strategically enhancing inbound referral opportunities, both PCP and Specialist are positioned to increase their digital reputation status.
According to Richardson “Bricken” McKenzie, IV, MBA, FACHE, FACMPE of AdvisorsMD.com, as hospitals are acquiring a substantial amount of private medical practices, Specialty Physician Practices “are coming to realize that they need to be more direct in their efforts, and enlist the help of others to stimulate referral growth.” Practice management and physician liaisons are finding difficulty in consistently maintaining their presence within the targeted PCP reach. In some cases, Specialty Practices operate their marketing strategies with the absence of an efficient physician liaison program. Regardless, either scenario can be time consuming, costly and ineffective. With 1st Engage, Specialty Practices are now able to immediately build on PCP relationships in a more successful and profitable approach.
1st Engage performs the heavy lifting for the Specialist and Sub-Specialist Practices by introducing their services to targeted PCP practices in vast numbers opposed to sporadic, inconsistent visits that do not evolve into the mutual care of patients. The objective of the service is to cast a wide enough net around the targeted PCP clinics and establish face-to-face rapport through professional, experienced 1st Engage field associates who will be the “note-takers” for liaisons and/or practice management for Specialty clinics. Through this strategy, 1st Engage will play an integral role as being the conduit for liaisons to take the lead and target suitable PCPs based on field associate feedback. For more information on this service, please visit: http://www.tiermarketing.com/healthcare-providers-only.
An additional incentive to this service, a patient review portal will be available to all Specialty Practice clients to encourage current patients and referral patients to submit reviews on their experience with the Specialist. Vanessa Guzman, VP of Sales and Marketing for TIER Marketing, LLC, explains how “reputation marketing and management are very important elements in operating a successful business. Today, everyone turns to the Internet to gain insight about products and services. Based on market research, two-thirds of consumers are more likely to buy from a business if they find positive online reviews.” This approach is expected to increase quality of digital presence and reputation further benefiting the Specialist and increasing future opportunities for PCP patient referrals and even non-referrals who are scouring the Internet for specialty physician services. Primary care providers can also gain from this strategy by subscribing to the same online reputation management service.
As compared to direct mail marketing, 1st Engage initiates personal engagement between the PCP and Specialty Practice. Cost per acquisition is significantly reduced and ROI is expected to surpass present outcomes of the standard method of referral lead generation. An example of what Specialty Practices can anticipate is available at: http://www.tiermarketing.com/referral-engagement-services.
To learn more about TIER Marketing, LLC and additional services, visit www.tiermarketing.com
Media Contact: Vanessa Guzman TIER Marketing, LLC (210) 826-8900 Office [email protected]
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Source: http://mmdnewswire.com/specialty-medical-practices-131717.html
