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Zero-Calorie Sweetener Market to See 4.40% CAGR Growth to 2021

Monday, April 10, 2017 3:09
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The Zero-Calorie Sweetener Market Research Report is a professional and in-depth study on the current state also focuses on the major drivers and restraints for the key players. adds new global Zero-Calorie Sweetener market: report that lists top active companies as Cargill, Cumberland Packing, Merisant, Tate & Lyle, and SweetLeaf.

Other Prominent Vendors in the market are: AJINOMOTO, Domino Foods, GLG LEADING LIFE TECHNOLOGIES, Ingredion, Janus Life Sciences, NOW, PureCircle, Pyure Brands, Stevi0cal, Sunwin Stevia International, Sweet Green Fields, Sweetlife AG, and Xinghua Green Biological Preparation.

Research Analysts forecast the global Zero-Calorie Sweetener market to grow at a CAGR of 4.40% during the period 2017-2021.


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Commenting on the report, an analyst team said: One trend in market is demand for organic zero-calorie sweetener. Popularity of organic packaged zero-calorie sweetener is increasing as consumers are beginning to place more value on products that offer them with healthy, natural, and safe food products. Consumers trust and perceive organic food to be healthy as they are concerned about the origin and quality of the ingredients that are used in the preparation of products. In 2014, the US and Germany accounted 43% and 13%, respectively, of the retail sales share of organic food globally. Seeing this, Wholesome Sweeteners, BetterStevia, and Nature’s Way are increasingly coming up with organic zero-calorie sweeteners to attract health-conscious consumers. A few of the organic zero-calorie sweetener brands (like Wholesome Sweeteners) are priced higher in comparison to conventional products due to the comparatively high production and distribution costs as well as consumers willingness to pay extra for organic products.

The listed pricing for this Zero-Calorie Sweetener Market report starts at $ 3500.
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According to the report, one driver in market is influence of sugar tax helping zero-calorie sweetener market. Certain governments are contemplating to implement additional tax on sugar sweetened beverages. In January 2016, World Health Organization (WHO) called on governments to introduce sugar taxes on sugar sweetened soft drinks to reduce childhood obesity. In August 2016, the UK announced that it will tax companies that sell sugary soft drinks and plans to invest that money in health programs for school children. In France, the national assembly has voted to ban free refills of sugar-filled drinks at shops and fast food chains. Companies are thus using zero-calorie sweeteners for manufacturing beverages. For instance, Lucozade launched Lucozade Zero in 2016 (a zero-calorie sweetener), designed to be exempt from sugar tax on soft drinks, which wi ll come into effect in 2018. It is expected that the demand for this sweetener category would increase among beverage manufacturers during the forecast period owing to sugar taxes.

Further, the report states that one challenge in market is lack of consumer trust in artificial zero-calorie sweeteners. Although artificial zero-calorie sweeteners are approved by regulatory bodies, there has been some criticism about them. For instance, several critics believe that many artificial sweeteners cause damage to metabolic or gut flora, which results in consumer absorbing more calories from the food consumed, storing more calories as fat than burning them as fuel. This causes weight gain even though the sweeteners themselves have no calories. Moreover, studies have found that these artificial sweeteners are carcinogenic and may increase the cancer risk for humans as well as other issues such as depression, headache, and fatigue. Also, negative fact about artificial sweeteners like aspartame is the belief that the human body breaks down aspartame into toxic substances, such as methanol and formaldehyde. However, the truth is that aspartame is not absorbed by the human body. In 2010, a campaign was launched in the UK under the name Aspartame Awareness Campaign to educate people about the harmful effects of the consumption of aspartame.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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