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Keyword Density and SEO Article Writing – Old Stuff – New Way
According to Wikipedia:
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
When you write an article, you have a topic. Usually that is what your keywords pertain to, but some people write articles and put a relevant keyword.
Google is smart and uses technology called LSI (Latent Semantic Indexing) that allows them to understand what a web page is about by looking at synonyms and the context of the article. If you think that an article written by an SEO expert involves repeating the same phrase over and over again, then you are forgetting how far search engines have come.
So what % for your keyword density should you use?
The preferred keyword density ratio varies from search engine to search engine. Most SEO guys recommend about a 5% keyphrase density, but this is a terrible way to write articles. In general, I sometimes recommend using a keyword density ratio in the range of 2-8%.
But, I would still suggest not to worry about getting into the trap of getting the keyword density right. The more you worry about it the more you will write articles like a robot
The better way:
Write articles that YOU would want to read Or visitors may like to read. I know the old adage about writing content for humans just goes in one ear and out the other, but it’s advice any blog owner should listen to. If you write for search engines then it really doesn’t matter if you DO rank #1. As soon as someone gets there they are just going to bounce because your article, which is a fine example of SEO writing, is not easy to read. And this bounce rate would get higher and that may hurt your site’s rankings anyway.
Here is some advice in writing for real people instead of robots:
- Use synonyms of your same keywords. You can always get some help from Thesaurus.com.
- Make the interesting points bold and not just those precious keywords. But, dont overdo it.
- Try to in-link articles to keywords if included in the article. In that way your visitor would be engaged in reading your articles.
- Use bullet points. Don’t you just love these things? I do too.
- Write answers. Think of any questions your readers may ask about your given topic and try to answer them just like you are giving advice to a friend.
- There is too much info online. Don’t waste your reader’s time with a post that offers no value.
- Use many paragraphs. It’s hard to read a post when it is one long paragraph. Break it up and save the humans some frustration.
- Ask yourself, “Would I take the time to read this if it were on someone else’s site?”
So, I hope we all got it. Let’s forget keyword density and stop writing articles for SEO. Not only are humans too smart for that, Google (and other search engines) is getting there too.
