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A Practical Down-to-Earth Branding Solution For Business Owners
Although the label “entrepreneur” has practically become a job title in its own right, and is used to refer to a large number of those who start business after business (serial entrepreneur is a popular term now), those of us who are simply down to earth people who are running our own businesses in the real world would not necessarily refer to ourselves as entrepreneurs. We put everything we have into running our businesses, focussing on providing excellent service, outstanding products and delivering quality to our clients. Our aim is for our businesses to be as successful and profitable as they can be and few company owners can justify hiring a mentor, top performing branding agency or a team of PR experts.
So, what is the solution for the average business owner? Finding practical and affordable ways to spread the word effectively is the most sensible and powerful way to get the growth and success in your business without breaking the bank. Presenting your business in a professional way is an essential part of this. The good news is that advances in networking and communication technology and apps have meant that reaching thousands of targeted potential customers is more possible and more affordable even for the smallest businesses than it has every been in the past. Although this new technology and these new platforms do not necessarily guarantee the success of a business, they certainly make it more attainable than it has ever been in the past. With some organisation, determination and perseverance, and – let’s face it, a bit of luck – you can achieve your goals for your business.
The Limitations Of Technology
Although technology is certainly a useful tool, it has not yet managed to address the challenge of naming and branding a business. There have been a few valiant attempts to achieve this by online naming generators, but they have not been able to make a success of this crucial step in business promotion. While software is able to create an infinite number of keyword based domain names that are available using keywords the user inputs, there is not yet a way for software to generate or identify names that are based on emotion and what just feels right to a human. The results from a generator are all algorithm driven, left brained results – logical, cold and unimaginative.
So what is the answer? Well, in our extensive experience as branding consultants, we believe that the new innovation of brandable domains can help to provide a viable solution to a real world challenge to real world businesses. Using brandable domains in combination with social media and cloud based apps and software is the answer for those business owners who are dealing with the challenges of a competitive market place.
What Are Brandable Domains?
These are domain names that have the potential to become brands which are pre-registered and can be purchased “off the peg”. Although it can still be difficult to find truly brandable names amongst all of the woeful keyword based dross and clutter, this area of branding is finally beginning to mature and stand apart as a powerful and effective alternative. Brandable domain names are company names that are waiting to be adopted by the right company and are a great way to brainstorm a few ideas to what suits your proposed brand and long term plans for the business. You can find out more about them here and in other Novanym posts. The most important aspect of these domains over others is that they are created by humans rather than algorithms.
The Democratisation Of Creativity
Brandable domains are comparable to online photo libraries. Years ago you would have to commission a photographer to create the image you wanted and that would take weeks or months to achieve. Today, photographers are still creating the images, but with photo libraries the image is instantly accessible and the process is more pragmatic than if you were to commission them directly. The emergence of website builders is another example.
The democratisation of creativity is finally here. Naturally we would say that it is worth considering brandable domains since that is what we do, but you are bound to agree that in an age of entrepreneurial hype and mega-million dollar backing it is good to know that there is a straight forward and pragmatic solution for regular business people to benefit from clever and powerful branding.
