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Google Wallets Are Filled By Advertising: Surprised?
Google has an astonishing 96 per cent of its annual revenue coming from Advertising! Google made US$ 37.9 Billion last year, out of which 36.4 Billion came via the advertising route. According to the latest revelations, Advertisers are literally flocking to the Google’s tavern to showcase their products or simply put the word out. Google has risen in the ranks to become Industry’s leading search providers. But, that’s just a foundation on which Google really carries out its Business. Based on the success of their search, Google leveraged the trust laid on it by people to profitable use by making advertisers pay, sometime heavily, to out their advertisements within the search results.
So, who has been filling Google’s coffers?
In 2011 the Finance & Insurance industry was the biggest contributor. It added almost US$ 4 Billion to Google’s kitty. Out of this Industry, leading Insurance & financial service provider StateFarm lead the way with US$ 47.3 Million. The most heavily hit-upon keyword? “Self-employed Health Insurance” (While some say Facebook.. but we are not the one to judge). As thought, the Retail & General Merchandise industry followed the Insurance Industry with Amazon leading the way with US$ 55.2 Million.
Did people search / wish for Kindle fire? Unfortunately for Amazon, the most searched for product was “Zumba dance DVD”. The rest of the pack that added to Google’s wealth were Travel and tourism (US$ 2.4 Billion), Jobs, Education & finally Home and Garden.
Is Google evil in ripping us gullible people who rely on it for search?
Well, yes & no. While Google has sometimes wrongfully inserted ads within our search result, it has given jobs or opportunities to software developers or programming experts. There are now consultants paid for their knowledge about Google’s Adwords & Adsense & how to correctly leverage it to advertise within budgets. While we wish, Google’s keeps the search devoid of these thinly veiled advertisements, it has got to earn money. Our only request, do not destroy the sanctity of the search in the process.
Have you had a brush with cleverly inserted advertisement, while searching for something? Do share your experience
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