| Story Views | |
| Now: | |
| Last Hour: | |
| Last 24 Hours: | |
| Total: | |
AT&T Unveils QR Platform for Small Businesses
AT&T has optimized its mobile barcode services for small business customers, especially making it easier for smaller businesses to create mobile landing pages for the created quick response codes.
At least in part, the new program reflects the “900-percent increase in scan volume” AT&T has seen over the last year, says Igor Glubaochansky, AT&T executive director. “Two years ago, QR codes were nowhere to be found in the U.S. market.” Clearly, AT&T believes that has changed. http://www.att.com/Common/about_us/files/pdf/mobile_mkt_solutions_quarterly_newsletter_12-22-11.pdf” title=”changed”
The new program will make it easier for small businesses to use QR codes on business cards, storefronts and products by providing templates that create mobile-optimized landing pages.
Small businesses also can use the platform’s powerful reporting tools to gauge the effectiveness of any given mobile marketing campaign. And if users grant permission, businesses can receive demographic and location data from the users’ scans.
The solution also allows companies to keep content fresh by changing the results of scanning a barcode without replacing the physical codes.
Having a mobile-friendly site has helped boost site traffic for many businesses, AT&T says. Some 48 percent of the respondents in a recent AT&T survey reported increases of 10 percent to 25 percent in traffic, while 14 percent have increased traffic 26 percent to 50 percent, after launching QR code campaigns.
Three out of five small businesses are planning to increase their investments in mobile marketing in 2012, AT&T says.
AT&T also estimates that 44 million people have a scanner app on their mobile device. Of those 44 million, 20 million are active users, meaning they scan from one to 20 times per month.
Further, more than a third of respondents in the AT&T survey have featured mobile barcodes in their marketing materials, with 60 percent of those having found barcodes to be very or somewhat effective.
The platform also can be used by small to medium-sized advertising, marketing and public relations agencies to provide mobile barcode services as an additional service or capability to clients.
Read more at Mobile Marketing and Technology
Source:
