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Cheetah Technologies Receives an Honorable Mention for CableFAX Magazine’s CableFAXIES Awards
Cheetah Technologies, a carrier class, systems management solutions developer for broadband service providers, today announced that the Company received an honorable mention at this year’s CableFAXIES Awards in the ‘Marketing Team of the Year’ category. Sponsored by media company CableFAX, which provides cable and broadcast professionals with industry news and insight through its website, daily newsletter and print magazine, the CableFAXIES Awards recognize the cable industry’s outstanding communications initiatives and programs. Additional ‘Marketing Team of the Year’ finalists included television programmers HGTV and TLC.
Led by Steve Day, SVP of marketing and strategy, Cheetah’s marketing team of Jeremy Bennington, SVP of strategic development, Jonathan Ott, digital marketing and web designer, Lisa Snider, marketing administrator and graphic designer and Joni David, marketing consultant executed a full rebrand of the Company and its two product lines in just six months time. The initiative included a cross promotional campaign with both the Society of Cable Telecommunications Engineers (SCTE) and the National Cable Television Cooperative (NCTC), as well as a digital marketing program.
“The video industry is undergoing rapid innovation and evolution, and all players involved must recognize the importance of video quality in retaining customers,” said Steve Day. “It is an honor to work with such a talented and creative team that was able to turn around a successful rebrand in such a short period of time. This recognition validates our continued effort to raise awareness on the importance of video quality in this changing market.”
CableFAXIES Award winners and honorable mentions were announced at an awards ceremony on May 1 and were featured in a special edition of the publication.
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