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Customer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz
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Chicago-based Belly, a startup that is a fast-growing contender in the local business customer loyalty and rewards space, has raised $10 million in Series B funding from Andreessen Horowitz. The company also announced that Andreessen Horowitz partner Jeff Jordan, former chairman and CEO of OpenTable and former president of PayPal, will join the Board. This latest round of funding adds to a seven-figure round raised by the startup from Lightbank, the venture firm founded by Groupon co-founders Eric Lefkofsky and Brad Keywell.
Belly wants to reinvent customer loyalty rewards through gamification, digital check-ins and a iPad setup for businesses. But the startup has a slightly different take on how to achieve this. Belly offers a quick-setup, plug-and-play rewards platform to merchants. Part of this is an in-store iPad (which Belly supplies) that is used to validate paying customers right at the point of sale, and serves as a check-in point. Belly will also train employees to encourage them to participate in the program.
source: http://feedproxy.google.com/~r/Techcrunch/~3/7s25OoJBvRg/
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