ODIN Pop-Up Shop – New York City
Addicted To Retail (ATR) presents: Odin Pop-Up Shop by Snarkitecture.
Snarkitecture has designed a new retail space for Odin New York – the fragrance brand’s first ever pop-up shop.
The Big Apple-based firm, led by Alex Mustonen and Daniel Arsham, took its lead from Odin’s award-winning monochrome packaging, with its simple form and black-on-black motifs.
An all-white interior throws the dark bottles into dramatic relief, while plaster replicas of them form a sinuous sculpture that snakes its way from the front to the back of the store. As well as adding dynamism and interest to the compact white space, the installation subtly emphasizes Odin’s product offering.
Location:
ODIN Fragrances & Home Fragrances – Pop-Up Shop
330 East 11th Street
New York, NY 10003
(ATR) – Dedicated to the experience of shopping
Read more at Addicted To Retail
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