Popular Instant Messaging Company, Nimbuzz To Shift HQ To India

(Before It's News)

With 24% market share & 1/5^th of its 90 Million users in India, Nimbuzz has decided to shift its global Head Quarters (HQ) here in India. The mobile instant messaging and VoIP company feels an Indian HQ will help it better leverage its position & has already began the re-structuring process.

Why such a decision? India offers a vast opportunity for mobile centric applications & companies. With such a huge mobile population, telecom companies are clamoring to offer new & innovative solutions to retain the customer base. Last week Nimbuzz had initiated an open API for its Messenger with Chat Buddy Developer Program. Nimbuzz is famous for offering automated chat bots that intelligently guide users to get information across various categories like cricket, astrology, shopping, games, and news. With an open API, Indian developers can easily access over 90 Million users across 220+ countries.

Just last month Nimbuzz had also launched location based advertising through its apps. By learning about the users & their location, Nimbuzz can easily serve contextual advertisements about products / offers nearby. While some have already started to offer similar services, it will be the popularity of Nimbuzz that will set is apart from the competition. Users are known to spend about 55 minutes a day on Nimbuzz!  Our readers might also recall, Nimbuzz had also launched an e-commerce venture Ncarry.com to sell mobile phones.

With such a high amount of activity in India, it just makes sense to have an HQ in the country for quicker decision making & implementation. What do you think?

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