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Microsoft Reveals A Family of Super-Thin Tablets Called Surface
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Microsoft has announced a family of super-thin tablets called Microsoft Surface as the flagship devices for Windows 8. Windows has “proven to be the most flexible software ever created,” CEO Steve Ballmer said. “Today we want to add another piece to that Windows story.” But Ballmer wanted to tell a story as much about Microsoft’s hardware as the software. His introduction included a retrospective video harkening back to Microsoft’s keyboards, mice, webcams, the Xbox and Kinect.
“Much like Windows 1 needed the mouse, we wanted to give Windows 8 it’s own hardware.” Microsoft has positioned the Surface family of full-color, touchscreen devices as a fundamental part of interacting with its next-generation operating system.
The first device demonstrated was a 10.8-inch tablet. Its Touch Cover outdoes Apple’s iPad Smart Cover with a multitouch keyboard and trackpad that’s so thin that it serves as a screen cover as well. This allows for a more desktop-like computing experience to take advantage of Windows 8′s legacy OS capabilities.
“We believe that any intersection between human and machine can be made better when every aspect of the experience, hardware and software, are considered together,” Ballmer said.
Microsoft revealed Surface at a neon-glowing techno-fashion show at Milk Studios in Los Angeles. It started 30 minutes late.
“The aesthetic in here is like if tron were produced inside a can of axe body spray” – @paleofutureyfrog.com/nxbf6dj
— BuzzFeed FWD (@fwd) June 18, 2012
The run-up to this announcement was bizarre. On Friday, Microsoft announced a mystery event in Los Angeles the following Monday. It didn’t even specify a time or venue until 10 a.m. Monday morning. By then, rumors and vague reports had already shored up the idea that Microsoft was preparing a tablet of its own. An early rumor suggested that Barnes & Noble was involved, but that was debunked prior to the announcement.
It’s going to be a busy week for Microsoft, as there’s a Windows Phone event scheduled in San Francisco on Wednesday.
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