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OPA: iOS And Android Level In U.S. Tablet Market, Penetration 47% By 2013, $2.6B Spent On Apps In 2012
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Apple has captured mindshare in the tablet market with its iPad, but when it comes to actual usage, in the U.S. it is actually neck-and-neck with its chief rival, Android, according to a new study out from the Online Publishers Association. The group found that while iPad ownership outweighed that of Android tablets in 2011 — 72 percent to 32 percent — this year those shares have evened out, at 52 percent vs. 51 percent, with a large part of that Android boost coming from the Kindle Fire.
The other striking detail in the study is that U.S. tablet usage is growing fast. Currently tablet owners use their devices for 13.9 hours per week on average, with 74 percent using it daily, and some effective business models developing around that in both paid content and advertising. The OPA predicts that penetration will likely approach a tipping point by the end of next year: by 2013, it says 47 percent of consumers will own a tablet, up from a mere 11 percent in 2011: that’s pretty impressive growth considering that even with smartphones taking a massive leap forward with the iPhone in 2007 it’s taken nearly five years for the majority of U.S. consumers to own a smartphone device.
source: http://feedproxy.google.com/~r/Techcrunch/~3/PlkTstlgqjk/
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