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Qmerce, the Isreali start up company runs an online platform that allows users to create their own social games. As a social games and gamification platform they offer exremely simple ways for anyone to develop their own games using the platfor. They do this by creating a game channel of their own frofm the platform that people can play freely.
One practical way of doing this is that users can use the platform to create and develop games they can use as a social marketing tool for their organization or cause. And you can actually personalize it to suit your brand. Some of the ways you can personlize the games is by adding banners; creating custom tuornaments where winners could win prizes set by you one of which could be a free ticket to the event you brand is organizing.
And if you just want to play games created by others on the platform, it is no less entertaining than what is obtainable with Facebook games. And it is obvious that this platform is a goldmine for those who would want to harness it. It can serve companies of all sizes and causes as well.
The reception of Qmerce is quite impressive as big brands like Visa, Pizza Huts and Crocs have already signed up and to think that it was on launched on its beta phase last May. According to the platform, over three hundred thousan games have been published already and for close to four hundred thousand players. The games have been embedded in over forty seven different Facebook pages.
It is already looking to be quite an impressive marketing tool with the stats coming in. They announced that an average player on their platform spends a whopping forty minutes per game. There games have been shared over twenty thousand times and played for close to one million hours.