Videotron Flagship Store – Montreal
Addicted To Retail (ATR) presents: Videotron by Sid Lee Architecture & RCAA.
For Videotron’s new window on Sainte-Catherine, Sid Lee Architecture remade the building façade and three floors.The experience brings together Videotron’s full range of services in finely integrated video and interactivity within the store space. A towering textured glass façade is brought to life with dynamic lighting that bears witness to Sainte- Catherine Street’s bustling intensity. A dazzling animated staircase—the first in North America—greets customers as they enter the store.
Counters with dynamic, interactive tops present Videotron’s many products and services using technology custom-created for the company for integration into the shopping experience. Glass cylinders suspended above the entrance embodyVideotron technology and plunge customers into the brand’s world. Around them, brand colours are used directly through materials like brick and glass. Sid Lee is proud to present this outstanding project on Sainte-Catherine Street.
Location: Montreal, Canada
Architects: Sid Lee Architecture & RCAA
Architectural project team: consortium of Sid Lee Architecture and RCAA
Consultants: GSMprjct, Dessau, and Planifitech
Multimedia installation: Solotech
Client: Videotron
General contractor: Albert Jean Construction
Graphic production: Nurun, De Shed, Boogie Studio, and Moment Factory
(ATR) – Dedicated to the experience of shopping
Read more at Addicted To Retail
Source:
