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Suzlon is doing a lot of work of getting people and corporations to use renewable sources of energy by making it affordable and easy to access. Their growth as an organization is the clearest sign of how we can still rid the world of non-renewable fuels and create a positive environmental balance. How are they reaching out to people and educating them about the work they do and its positive impact on the environment? Well, this is where Digital Media comes in handy. They launched their P.A.L.S (Pure Air Lovers Society) brand campaign last year. It was aimed at educating people about how they can live an environmentally friendly life and urge them to do their bit to keep the environment clean.
Digital and Social media for social awareness is a whole different ball game and it does not follow the usual Digital marketing tactics employed by brands. To make a social campaign a success, the brand has to walk the walk and talk the talk, otherwise it does not make sense at all. Suzlon and its environmentally friendly products are in a perfect position to leverage the Digital Medium to broadcast their message to receptive ears.
We are pleased to announce that Dharini Mishra, Global Head of Brands of Suzlon Group will be speaking at the first ever Digital CMO Conference in the country. She has more than 17 years of experience in the field and will sharing her insights into how the Digital Medium is such a great medium for Suzlon and its products.
The Digital CMO Conference which will be held on August 31st at Meluha The Fern, Powai, Mumbai and will feature speakers from Top Companies like Dell, IBM, HDFC Bank and Shoppers Stop.
Seats are filling up fast. Register instantly by clicking the button below.
You can get more details by visiting the official website. Connect with us on Twitter and Facebook.
Contact Information:
Peter Kotikalapudi
# 9819873875
Tejashree Nigde
# 9867896315
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2012-08-16 08:12:53