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![]() Wall Street Journal |
Luxury car makers bank on mobile marketing and app ecosystem to drive-in sales
CarTrade.com The company has been shifting its concentration from mass media to digital by means of social networking platforms, search engines and mobile marketing. The car maker has also launched its online version of in-house auto magazine as an iPad app namely … Luxury carmakers increasingly using online campaigns to reach tech-savvy buyers |
2012-08-16 04:42:33