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Amazon released a nice video showing their Kindle team explaining the technology behind the Kindle Paperwhite – mostly the built-in LED light:
The Kindle Paperwhite is a 6″ touchscreen E Ink e-reader with a new display that features better contrast then ever (25% better than on the Kindle Touch), 1024×768 resolution and built-in light. The Paperwhite has 2GB of internal memory and Wi-Fi (and 3G on the 3G model). It will ship on October 1st 2012. The Wi-Fi model costs $139 (or $119 with ads) and the 3G model costs $199 (or $179 with ads).
2012-09-29 17:21:09
Source: http://www.e-reader-info.com/amazon-explains-technology-behind-kindle-paperwhite-front-light