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Women display growing clout in mobile video games – USA TODAY

Sunday, September 30, 2012 19:20
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Women display growing clout in mobile video games
USA TODAY
“Maybe it was because of the nature of the adoption of technology … what you saw was the growth of a big base of male players. The games catered to them,” says Travis Boatman, senior vice president of mobile at Zynga, which scooped up Draw Something

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