| Story Views | |
| Now: | |
| Last Hour: | |
| Last 24 Hours: | |
| Total: | |
Isis Still Bullish on NFC
There are two clear camps where it comes to near field communications: those who believe it represents the future, and those who think other approaches will make sense, for a long time to come.
Isis, getting ready to launch its market trials in Austin, Texas and Salt Lake City, Utah, remains committed to NFC, says Ed Busby, Isis chief commerce officer.
But some speakers at the Mobile Payment Conference were skeptical. Sean Sposito, a journalist at American Banker, was among them. “Bankers aren’t worried about Isis,” he said. That isn’t just a commentary on NFC, but does reflect opinion that Isis does not bring enough new value to represent a threat to the existing payments ecosystem.
Of course, Isis would agree it is a partner to others in the payments part of the ecosystem, not a competitor.
Isis thinks NFC is an enormous opportunity, and furthermore is inevitable, Busby argued. Not only will U.S. consumers adopt mobile payments, they also will use NFC.
“Over 85 percent of people are interested in using a mobile wallet,” Busby said. “Almost 75 percent want stored loyalty cards on mobiles, as well.”
In terms of its own expectations about the long term revenue model, Busby said that “loyalty” and offers that generate revenue is the long term strategy. But Isis also expects to build revenue based on services for digital ad networks. “We will close the loop for digital advertisers,” said Busby.
“We want to drive contactless payment installed base as fast as possible,” Busby added. And content will be a major way consumers are encouraged to use mobile payments.
In addition, Isis also expects to create incremental revenue from gift cards, store credit cards and instant ticketing.
2012-10-29 01:22:06
Source: http://dailynewsreader.mobi/2012/10/28/isis-still-bullish-on-nfc/
Source:
