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Nokia Tops In India, But Loses 5th Position Globally To RIM
A recent IDC report on the competition in the Mobile Phone Makers segment reveals that BlackBerry makers Research In Motion (RIM) have ousted the Finish giants Nokia, to claim the 5th position globally. This news comes as an impending audible, especially since Nokia reported its 6th consecutive quarterly loss (969 million Euros) earlier this month. But as we implore the statistics further, it is revealed that among a handful of countries – Nokia remains dominant in the Indian Market.
As per the report generated by CyberMedia, Nokia holds 22.2% market share in Indian Mobile makers segment, followed by Samsung and Micromax which have 13% and 5.5%. To be frank, the margin of comfort for Nokia in India is absolutely comforting. While the IDC report states that Samsung and Apple are positioned in the Top 2 positions globally, and RIM dislodged Nokia from its 5th position globally – one must take into account that the Indian market has always displayed a lag in its response to global technology trend. That gap is closing gradually though.
Now, India’s total shipments for mobile handsets are reportedly 102.43 million units and about 5% (5.5 million units) are said to be smartphones. Accounting for the rapid growth seen in the smartphone segment, the numbers reveal that Samsung leads the race, followed by Nokia and RIM. A deeper analysis shows that Android with 56.4% of the market share dominates this segment, and its closest competitor happens to be the Symbian OS with 17.4% of the market. Given the recent pact and strategic shift undertaken by Nokia, to focus on Windows Mobile OS based handset production (launching Lumia series and the new Lumia 510); things are getting dimmer for the Finnish giant – especially since Windows Mobile accounts or the least market share (2.6% only) in the smartphone segment for Indian Mobile market.
As Kevin Restivo, Senior Research Analyst with IDC’s World Quarterly Mobile Phone Tracker, states aptly that Nokia’s move to shift production towards Windows Mobile intensive handsets opens a huge gap for its competitors to capitalize on. In explanation to the dominance of Nokia in India – two reasons can be cited. First being that the Indian market being more reliant on low cost handsets, accounts for the majority of the sales and volume for Nokia. Given the current scenario, where India looks poised to gain a demographic dividend, there is increased onus among the youth to shift to smartphones – which is certain to dent the low cost handset sales of Nokia.
How long do you think before Nokia realizes this obvious rhetoric?
Image Courtesy | technobuffalo
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2012-10-29 13:34:50
Source: http://www.watblog.com/2012/10/29/nokia-tops-in-india-but-loses-5th-position-globally-to-rim/
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